About

Live life
less seriously.

A small Brisbane label making boxy tees and unstructured caps. Clothes you put on without thinking about it, which is the highest compliment we can think of.

whelm tees in chocolate and off white, hanging on timber hangers

Less noise. Better basics.

01
Boxy, dropped-shoulder fit

Relaxed through the body, cropped at the hem. Sits right over anything.

02
Embroidered, not printed

Small chest marks in thread. No cracking, no peeling, no billboard.

03
A palette that works together

Off white, cream, grey, chocolate, black. Every piece pairs with every other.

Five tees, two caps

That is the whole range, and it is on purpose. Cut and sew, 230gsm combed and ringspun cotton, enzyme washed so it feels worn in before you have worn it. Boxy through the body, dropped shoulder, cropped a little at the hem. Pre-shrunk, so it stays that way.

Every mark is embroidered. Nothing is printed, because print cracks and peels and a tee you actually wear deserves better than a sticker.

Small drops, no catalogue

We make a run, and when a colour is gone it is gone. Keeps the palette tight and stops us making things nobody asked for. Off white, cream, grey, chocolate, charcoal. All of it goes with all of it.

Designed in Brisbane, packed here, shipped anywhere. Order before midday on a weekday and it leaves the same day. Thirty days to change your mind, tags still on.

Drop 01 opens soon

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